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medi RUS

Implementation of CRM Bitrix24 in the production of medical devices

Field of activity:

Manufacture of medical compression hosiery and prosthetic and orthopedic products


1C: Trade Management

Bitrix24 version:

1C-Bitrix24: Corporate portal - 250



Medi company (Germany) is one of the world leaders in the development and production of medical compression products, orthopedic products and orthopedic insoles.

More than 200 people work in the Russian division of Medi company. The main guidelines in the work of the company for many decades have been high quality products, innovation and maximum satisfaction of the needs of end users and business partners.

The Russian division of the Medi company follows these traditions, concentrating its energy on creating and developing a modern service business in Russia. For this purpose, the company turned to us to implement Bitrix24.

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Set up Bitrix24 integration with 1C:UT, implement document management in a company based on Bitrix24, and set up a CRM system (calls, order processing in the sales department).


We have deployed a boxed Bitrix24 solution. This version allows you to complete any business task of the client with the help of development.

We completed the development that changed the standard project interface in Bitrix24, added the company structure to the project catalog interface.

We set up a non-standard integration of Bitrix24 with 1C: Trade management with a two-way exchange of orders, counterparties and goods. We used our own developed exchange module, which allows two-way integration of any entities between Bitrix24 and 1C. The exchange is carried out automatically online.

Implemented business processes:

  • Negotiation of contracts
  • Register of incoming mail
  • Register of outgoing mail
  • Approval of memos
  • Coordination of business trips

We uploaded the necessary data from 1C and Excel files to Bitrix24. Sales funnels, contact and company cards were set up for the work of sales managers.

Developed the "Mail Monitoring" report to see if managers manage to respond to mail within 30 minutes.

We modified the standard call card so that employees can enter additional information into it, as well as set a task for another employee right during the call.


Thanks to the introduction of Bitrix24, it became convenient to track the volume of tasks performed, as well as the volume of requests coming from other departments and divisions. This made it possible to automate the company's processes. Managers and leaders see the whole history of clients, meetings, calls, letters, negotiations. You can listen to what the conversation is about, how it goes. Without managing all these processes, the success of a modern company is not possible. Established document management process. You no longer need to go to other departments and keep track of everything. Now it is taken into account in the form of tasks. Bitrix24 allows you to implement an important function - saving history and managing customer relationships. We continue to work with the customer in support mode, constantly improving the work of processes on the portal.

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