CLIENT INFORMATION
Shinsale sells quality used tires and rims for cars.
TASKS WITH WHICH THE CLIENT CAME WITH
It was necessary to help set up end-to-end analytics in order to see how effectively advertising from different sources works and to estimate the real cost of attracting a client.
IMPLEMENTATION PROCESS, PROJECT FEATURES
We contacted the project curator, conducted an audit on the portal and started setting up. End-to-end analytics requires taking into account different traffic sources. To do this, we set up call tracking and also transferred UTM tags from leads to deals.
There is a form on the client’s website in which the buyer indicates his phone number and notes which messenger is more convenient for him to communicate with (WhatsApp or Telegram). After submitting the form, a lead is created in Bitrix24, and the manager continues to communicate directly through the open line.
We also helped develop scenarios for processing leads from the new form. We set up a webhook, thanks to which the “Source” field can be used in analytical systems. Installed and configured Zoom Kit.
WORKING WITH THE SOLUTION. RESULTS ACHIEVED
End-to-end analytics combined the work of the marketing department and the sales department. Using UTM tags, you can track which advertising channel the lead came from, and sales staff note the convenience of working with leads, since the entire history is stored in one card.
ADVANTAGES FROM IMPLEMENTATION
By setting up end-to-end analytics, the company receives targeted leads and sees which channels work better. You can track advertising spend data from the marketing side and successfully closed deals from the sales team. Based on them, determine which advertising channel brings more leads, who subsequently make purchases.
