Автор статьи
Глеб Антоненко
There are many different lines of business today. But despite the difference in the spheres, they all have the same goals.
Main business goals
- optimize company processes;
- attract new customers;
- maintain relationships with existing clients;
- supervise the work of employees in different departments;
- automate and increase sales of products and services;
- simplify the routine and eliminate errors.
All these points are successfully dealt withCRM systems.
ComparisonCRM system
Let's consider several main CRM systems, their pros and cons, as well as who is suitable for this or that system.
Bitrix24
pros | Minuses
| What tasks does
| Who suits
| Price
|
• Has a very rich functionality, easily integrates with many modern services (ip-telephony, email - mailing list, various analytics systems, etc.);
• Large partner network of integrators;
• There is both a cloud and a boxed version, it is possible to migrate from one to another;
• Availability of a free 30-day trial period with full functionality. | • Difficult for the perception of a simple man in the street due to the large availability of functions;
• Technical support does not always respond quickly;
• For a full-fledged implementation, the assistance of a qualified specialist is required (for setting up and training personnel). | Automation of the sales department (everything related to fixing and maintaining customers, from an application to a contract).
The ability to build a corporate portal, a place where
joint work by all employees of the company (electronic document management, chats, tasks, project
activity).
High-quality end-to-end analytics. | It is the leader in the Russian market for small, medium and large businesses.
Ideal for trading companies where the transaction cycle is more than 5 days (these are classic sales - where the client needs to be fixed and led through the funnel
sales, issuing in the course of the contract, invoices,
making appointments, etc.).
Optimization of the entire company. | from 1,990 to 11,190 rubles/month for a cloud solution.
- Enterprise tariff for large businesses from 27,190 rubles / month.
- from 139,000 rubles for a boxed solution.
All new and
updates in the cloud version occur automatically on account
tariff cost. The cost of upgrading the boxed version
costs 25% of the cost of the basic boxed version. |
amoCRM
pros | Minuses | What tasks does | Who suits | Price |
• Simple and intuitive in terms of interface;
• Possibility of quick launch in case of a small company (up to 15 people);
• It has a very flexible API, which allows you to modify the system for almost any need by a third-party developer;
• Availability of a free 14 day trial period with full functionality. | • There is no product nomenclature function, which is a problem for trading companies;
• Organizing an intracorporate portal is practically impossible;
• Slow feedback from technical support;
• No boxed version. | Automation of the sales department for the company,
where the transaction cycle is more than 5 days.
Unites different departments and employees remotely. | For small and medium businesses, services, B2B and B2C sales, agencies and trade. | Tariff scale from 499 to 1499 per user per month. |
1C CRM
pros | Minuses | What tasks does | Who suits | Price |
• Integration with 1C programs;
• Enough for maintenance
qualified specialists 1C;
• There is a cloud and boxed solution. | • Interface overloaded
functions and data for a specific user, it is extremely difficult to use without training.
• Complexity of setting up non-standard reports;
• No exchange with old solutions 1C:UT 10.3,
1C: KA 1.1, 1C: UPP, a separate development is required. | Maintaining inventory balances.
Work with documents, reporting.
Organization of the work of sales, marketing, service departments at all stages of interaction with customers. | Suitable for medium and large businesses. Trading companies, both wholesalers and
retail, where there is a large product range and where it is necessary to operate with balances, reserves, etc.
information about the goods, as well as if in work
there are different types of prices for different customers. | Software
security from 19 600
rub. up to 31,200 rubles Separately, a client license is purchased from 6,760 rubles. up to 8,000 rubles
for one user. Additional if necessary
the hardware carrier (USB) is bought. |
Megaplan
pros | Minuses | What tasks does | Who suits | Price |
• Unlimited cloud storage;
• Great attention to documentation (templates, automation);
• Polls within the general chat;
• There is a cloud and boxed solution;
• Availability of a free 14 day trial period with full functionality. | • Weak analytics;
• Periodic freezes and problems with the service;
• Few available integrations;
• High cost for large companies. | A convenient service for managing processes, tasks and working with clients. Can
say Megaplan is like
Bitrix24, but in
smaller scale. | Suitable for small and medium businesses.
The system reminds about taxes, facilitates the work of an accountant, managers. Well suited for managers who want to control everything, see all the statistics on the completion of tasks, on sales (income,
funnel progress). | From 330 rub/month for 1
user cloud solution.
From 4,500 rubles/month for 1 user boxed version |
Each CRM system has its own advantages and disadvantages.
When choosing, it is important to pay attention to what main tasks this or that CRM solves.
If you are in doubt which CRM will suit your business, solve all your goals, increase efficiency and work convenience, you can test them in demo mode.
But if you want to save time and immediately start improving processes in the company, write to us. Our business analysts will audit your company's processes, identify bottlenecks and offer the best option.
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