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End-to-end analytics

Автор статьи

Глеб Антоненко


Any business is trying to attract a customer. Someone places ads on billboards and radio, and someone invests in search and contextual advertising.

In any case, it is critical to knowwhich channel worked and brought more sales.

How to find out, for example, that VKontakte advertising is more successful than Facebook advertising?

What is end-to-end analytics

End-to-end analytics takes into account the cost of each source of customers, as well as sales from that source.

Based on the results, we can draw a conclusion about the effectiveness of the channels and correctly distribute the advertising budget.

End-to-end analytics is a place where all channels are collected and the contribution of each of them to sales is shown.

What does she give

  • We can find out how much one client actually costs.
  • Analytics allows you to consolidate data from any number of sources into one report.
  • It becomes possible to effectively distribute the advertising budget and analyze the payback of channels.

In addition, we get the full path of the client - which banner he clicked on, what stages of the transaction he went through and what he eventually bought.


In Bitrix24, you can analyze advertising costs in the report "Return on advertising"

You will see all the main indicators and evaluate how effective your advertising is.


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